2x your tiktok paid results with
creator content vs. traditional film spots.
CASE STUDY The monkey
Objective
Utilise film-specific creator content as part of the paid content strategy
Lower price-per-result
50%
Engagement rate
7.5%
We need to celebrate young cinephiles while creating unique content tailored to each release that resonates with what works on TikTok. Vievo brilliantly bridges the uniqueness of the film industry with the creator fandom thriving on the platform.
Marie-Louise Uldall, Social Media Manager
SF Studios
THE CHALLENGE
How can we increase ad recall and boost paid performance on TikTok for a cinema release in a saturated horror market?
THE insight
Gen Z horror fans crave more than trailers — they want deeper insights, hidden details, and fan-first content. Instead of pushing generic ads, we tapped into creator culture to drive relevance and recall on TikTok.
THE SOLUTION
We built three tailored TikTok concepts:
Fan Theory
Trailer Breakdown
Voxpop (street interviews)
These organically reached over 150K views, with the top post leveraged for paid ads.
THE RESULTS
Admissions during promoted weekend was 4x and 2x higher than neighboring territories.
2x results vs. traditional film spots
2x
15-sec views
19s.
avg. watch time
12.7%
Video completions
lesson learned
Creator-made content built by authentic cinema lovers isn't just engaging — it’s performance-driven.
It bridges ad recall, audience trust, and hyper-relevant storytelling.