CONCEPT DEVELOPMENT FOR ENTERTAINMENT RELEASES

Today’s audiences want to be the creators and ambassadors of your product on their own terms.

Successful entertainment releases are the ones that invite fans to react, remix, and repurpose the content.

We help producers and distributors to expand the scope of their storytelling to work along the traditional promotion.

OUR PROCESS

ANALYSIS

By conducting an in-depth analysis of global and local online trends, we take a deep dive into the film or game's themes, protagonist, and cast to identify gaps and opportunities for innovation

INCUBATION

We then allow ideas to incubate and explore various creative avenues. We uncover the most potential directions for transmedia storytelling and fan-driven content strategies.

IDEATION

Once we have generated and developed a range of ideas that align with the film's themes, protagonist, cast and story world...

EVALUATION

We pick the ideas that matches the different audience groups best and gives the highest probability to be reused, remixed and reacted to

EXECUTION

Quick turnaround time and fast adaptation are how we make your concepts tap into current online trends. Increasing the probability to conquer the fan’s attention while they are most engaged.