Variety Features TikTok Research by Vievo

Vievo's research on Warner's TikTok strategy for "Dune" featured in Variety VIP+

Learn how Warner built awareness over one year and 117 posts on TikTok for "Dune 2," utilizing a distinct mix of content pillars.

Understand how the cast invited fans to participate in the campaign through video replies.

Explore how the trailer generated 76 million views when it was reposted with an intro from Zendaya and Timothée.

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